Facebook is a persuasion platform that's changing the advertising rulebook

Facebook - the social network that started in a Harvard dorm room 15 years ago - has evolved into a media and advertising giant. It's helped create a new age of precise consumer insights. With over 2 billion users worldwide, Facebook can offer granular data about each and every one of them to advertisers - not just demographics but the very narrowly defined interests, conversations and interactions they have on the platform. Advertisers try to leverage all that information into online purchases ...